General KPIs for All Industries:
Revenue: The income generated from sale of goods or services.
Cost of Goods Sold (COGS): The direct costs attributable to the production of the goods sold in a company.
Gross Margin: The difference between revenue and cost of goods sold divided by revenue.
Customer Acquisition Cost (CAC): the sum of all sales and marketing spending divided by the number of new customers in a given time period.
Burn Rate: The rate at which you are spending money.
Churn Rate: The percentage of service subscribers who discontinue their subscriptions within a period of time.
Media and Entertainment:
Rankings: How you rank compared to competitors, as judged by the audience.
Impressions and Clicks: The ratio at which impressions lead to clicks on your site.
Likes, Shares, and Comments: The amount of likes, shares, and comments that occur within a certain period of time.
Brand Mentions: The amount of times your brand is mentioned in a certain period of time.
Audience Size: The size of your audience.
Monthly Audience Growth Rate: The percent at which your audience grows per month.
Audience Engagement: The level at which your audience is engaged with your material.
Audience Conversion Rate (ACR): The percentage of your audience that turns into a paying customer.
Monthly Press mentions: The amount of times your company is mentioned in the press per month.
Education:
Daily Active Users: The number of users who access your app or web address in a day.
Monthly Active Users (MAU): Number of people who use your platform monthly.
Course Churn Rate: The percent of users who discontinue their course participation.
Average Course Attendance: Average number of user course attendance.
Profit Per Customer (PPC): The percentage of profit made from each customer.
Customer Satisfaction: Customer complaints/satisfaction divided by the total number of customers.
Customer Return Rate (CRR): The percentage of customers who come purchase again.
Labor Costs Per Customer (LCPC): The total cost of required labor per customer.
Labor Churn Rate (LCR): The overall turnover in an organization’s staff as existing employees leave and new ones are hired.
Monthly User Growth Rate: The percent at which your users grow per month.
Audience Engagement: The level at which your audience is engaged with your material.
Healthcare and Medtech:
Customer Lifetime Value (LTV): How much revenue they can expect one customer to generate over the course of the business relationship.
Customer Return Rate (CRR): The percentage of customers who come purchase again.
Total Users Serviced: Total amount of individuals serviced.
Clinical Performance: Clinical performance ratios compared to competitors, past performance.
Average Contract Value: The average value of a patient contract.
Labor Costs Per Customer (LCPC): The total cost of required labor per patient.
Labor Churn Rate (LCR): The overall turnover in an organization’s staff as existing employees leave and new ones are hired.
Profit Per Customer (PPC): The percentage of profit made from each patient.
Customer Satisfaction: Customer complaints/satisfaction divided by the total number of customers.
Business to Business (B2B):
Marketing Qualified Lead (MQL): The amount of MQLs that you receive in a certain period of time.
Sales Qualified Lead (SQL): The amount of SQLs that you receive in a certain period of time.
Customer Lifetime Value (LTV): How much revenue they can expect one customer to generate over the course of the business relationship.
Average Contract Value: The average value of a client contract.
Quoted Customer to Close ratio: The percentage of quoted customers who purchased your offering.
Monthly PR mentions: The amount of times your company is mentioned in the press per month.
Cost Per Lead (CPL): The cost required to attain a sales lead.
Bounce Rate: Rate at which a visitor leaves your site after looking at only one page.
Finance and Fintech:
Daily Active Users: The number of users who access your app or web address in a day.
Monthly Active Users (MAU): Number of people who use your platform monthly.
Average Time to First Transaction: How long it takes users to perform their first transaction.
User Sign up: How many users sign up in a certain period of time.
Time on Page: The length of time a user spends on your web page.
App Open Rate (AOR): Percentage of sessions generated by app users.
Churn Rate: The percent of users that you lose over a certain period of time.
Retention Rate: How often users return to your app within each quarter.
Total Transactions: The total number of transactions on the platform.
Community and Lifestyle:
Rankings: How you rank compared to competitors, as judged by the audience.
Impressions and Clicks: The ratio at which impressions lead to clicks on your site.
Likes, Shares, and Comments: The amount of likes, shares, and comments that occur within a certain period of time.
Brand Mentions: The amount of times your brand is mentioned in a certain period of time.
Audience Size: The size of your audience.
Monthly Audience Growth Rate: The percent at which your audience grows per month.
Audience Engagement: The level at which your audience is engaged with your material.
Audience Conversion Rate (ACR): The percentage of your audience that turns into a paying customer.
Business to Consumer (B2C):
Marketing Qualified Lead (MQL): The amount of MQLs that you receive in a certain period of time.
Sales Qualified Lead (SQL): The amount of SQLs that you receive in a certain period of time.
Customer Lifetime Value (LTV): How much revenue they can expect one customer to generate over the course of the business relationship.
Website Traffic to Web Lead: The Website Traffic Lead Ratio tells you how many of your website visitors convert to leads.
Cost Per Lead (CPL): The cost required to attain a sales lead.
Email click-through rate (CTR): Calculated by the number of subscribers that have clicked on at least one link in your email marketing campaign.
Time on Page: The length of time a user spends on your web page.
Crawl Rate: The number of requests per second Googlebot makes to your site when it is crawling it.
Bounce Rate: Rate at which a visitor leaves your site after looking at only one page.
Average Contract Value: The average value of a client contract.
Sales Team Response Time: Amount of time it takes for sales team to respond to client.
Quoted Customer to Close ratio: The percentage of quoted customers who purchased your offering.
Monthly Press mentions: The amount of times your company is mentioned in the press per month.
Blockchain and Crypto:
Active Users: The number of users who access your app or web address in a certain period of time.
Total Transactions: The total number of transactions on the platform.
Value of Transactions: The total value of transactions on the platform.
Balances in Smart Contracts: Total balance in Smart Contract value.
Total Output Value (TOV): The total value of all transaction outputs per day.
Transactions to/from Contracts: The number of transactions from contracts.
Wallet Users: The total number of wallets created on the platform.
Wallets Value: Total value of wallets on the platform.
Unique Addresses: The total number of unique addresses used on the platform.
Food and Beverage:
Average Daily Customers: The average number of customers that visit per day.
Average Monthly Revenue: The amount of money you generate on average in one month.
Average Revenue Per Customer (ARPC): The total revenue divided by the number of customers.
Labor Costs Per Customer (LCPC): The total cost of required labor per customer.
Labor Churn Rate (LCR): The overall turnover in an organization’s staff as existing employees leave and new ones are hired.
Profit Per Customer (PPC): The percentage of profit made from each customer.
Customer Satisfaction: Customer complaints/satisfaction divided by the total number of customers.
Customer Return Rate (CRR): The percentage of customers who come purchase again.
Food Cost Percentage: Food cost over food sales.
Booking Forecast: Prediction of MRR based on future bookings.
Monthly Press Mentions: The amount of press mentions you receive monthly.
Software and Technology:
Monthly Recurring Revenue (MRR): How much money you are acquiring from customers per month.
Contracted/Committed Recurring Revenue (CMRR): a projection of MRR in a future period, modified to take into account any guaranteed revenue expansion or anticipated churn over the period.
Churn Rate: the percentage of service subscribers who discontinue their subscriptions within a period of time.
Revenue Churn Rate (RCR): is the percentage of revenue you have lost from existing customers in a period.
Annual Contract Value (ACV): the total contract value of a customer normalized into a yearly account.
Total Contract Value (TCV): The total contract value of a customer including recurring license fees and all non-recurring fees.