Product Management 101: What is JIRA

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JIRA is a software development tool used by agile teams to plan, track and release high-quality software. Helping teams to manage their work, JIRA improves team performance based on real-time, visual data that your team can put to use. 


  • Plan “sprints” (Scrum)
  • Create user stories
  • Distribute tasks across the team


  • Priorities
  • Complete visibility


  • Ship with confidence
  • Up-to-date information

The JIRA platform has different options, including:

  • JIRA Software
  • JIRA Service Desk
  • JIRA Ops
  • JIRA Core

Each one comes with built-in templates for different use cases, enabling teams to work together better. The benefits for a product development team at a startup are already proven.